Goes to Sony for its current AIT tape campaign. Check it out here.
It depicts a Wall Street guy walking a tight rope between skyscrapers. In the print versions that I have seen (click on the link “Live Dangerously” to see one version), the simple cutline is “There are two types of disk. Those that have failed and those that are going to.”
Great response to the marketecture around the demise of tape. First, Gartner was paid big bucks to say one in ten tapes fail on restore. Now, I am seeing slides containing a quote from Forrester claiming that the average is one in 30. Neither are true.
A friend just pinged me to say that his customer recovered some tapes from offsite storage and tried to restore the data (after a year) and none of the tapes worked. Upon review, tape technology was not to blame. The offsite facility had no climate controls in the area where the tape was stored: high humidity and temp are about as bad for tape as placing it next to an electromagnet.
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