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It’s Tuesday: Time to Save the Planet and Green IT

by Administrator on June 17, 2008

I have been thinking a lot about an exasperated comment I got from han_solo on this blog this morning, in response to the previous post about IDC’s forthcoming report on storage power consumption.  Han seemed to be frustrated by everyone picking on storage as a big power hog/heat generator in the data center and proposed that we should convert to DC power.

Good idea, except for the cables, the infrastructure retrofit required, etc.

Here are a few other ideas to consider.

1.  Guilt folks into reducing power consumption.  This is what most “green IT” campaigns are about anyway.  This product makes you guilty by making the power strip and cable glow brighter and brighter based on how much energy you are using.  Big consumers can actually light their environment with just the glowing cord.



Unanswered question:  doesn’t the cord actually use some electricity too?

2.  Make vendors pay for power.  Talk about an incentive to get all the green gridders to work and play well together!  This borrows from the automotive industry:  in case you’ve missed the ads, some manufacturers are offering $2.99 per gallon gas for a few years (subsidized fuel) to incent consumers to buy their rolling pollution wagons.  Why not have storage vendors subsidize electricity?  I know it doesn’t really reduce carbon footprint, but neither does compression, deduplication, redriving arrays, MAID, or any of the other measures they are proposing today.



3.  Make vendor sales folk generate power for you.  Think about it:  if a vendor wants to take your time (and energy) to pitch his wares in your office, make him generate power for you while he’s on site.  This is how the Freeplay Foundation is helping Sub-Saharan Africa light its houses — giving handcrank light fixtures to poor folks.



Plus, there is gear to be purchased from your local Army/Navy store that you can leverage.



Imagine, putting the vendor sales guy to work before letting him into your office…



To have five minutes of your time, the vendor needs to crank for 15 minutes. 

And, if you don’t have a convenient outdoor location for getting the job done, direct the vendor sales person to your gym, where a number of exercise machines can be easily converted for power generation.  Dual use potential is everywhere.




    Okay, now that the vendor sales rep is in your office, let’s get some additional power productivity from them by



Fitting him or her with a jaw kinetics-to-battery charger (for when they get to evangelizing their wares or selling “relationships”).

Imagine the impact if we could equip all of Green Grid’s or SNIA’s top dogs with contraptions like these — to recycle carbon dioxide and to convert hot air into energy.



Hey, they are all trying to sell us greener IT — mostly by having us plug more stuff into the wall socket.  So, why not have them put their money where their mouths are?

Happy Tuesday.

{ 1 comment… read it below or add one }

RC June 18, 2008 at 4:23 pm

Electricity, the more you use, the cheaper it gets.

Build a dorm at your business, increase productivity, and count the savings on employees not having their own homes.

(Hey, if it works for China?)

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