So, Sepaton has a funny on YouTube about a tape ejecting from a PC drive and killing Don, the IT guy. I guess that this is an example of how a company uses “new media.”
Hmm.
To go along with this video, the company just released the results of a survey of 400 IT folks in the US and Europe. The results support Sepaton’s Tape is Dead story (SEPATON is no tapes spelled backwards). De-duplicated disk is the replacement, they argue — though privately they claim to work within the tape ecosystem.
The whole thing reminds me of something Adolph Hitler once said about propaganda: blocked from entering the mind through the front door of reason, we will convince folks by going through the back door of entertainment.
I have a call scheduled with Sepaton on Thursday.
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