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Saving SNIA a Few Bucks on Logo Redesign

by Administrator on January 31, 2007

You know me.  I can’t resist an opportunity to reach out and help a struggling organization.  Given it’s diminishing war chest and clueless management, I thought I would help SNIA save a buck or two on its logo redesign effort. 

Apparently, logo redesign is more important to SNIA management than is organizational reform, so this effort might be of about the same value as giving a dollar bill to a drunk in the street.  So be it.  I’m a soft touch.

Here are eight new logos for SNIA.  They can choose any one of them without payment or credit to me.  That’s the kind of guy I am.

Option 1:  SNIA – Helping VCs Spend Their Money.

 I rather like this one.

Option 2:  SNIA – Evangelizing Absurdly Expensive Storage

 Absurdly Expensive Storage

Option 3:  SNIA – Yesterday’s Storage Tomorrow

Yesterday's Storage Tomorrow

Option 4: SNIA – Stopping Network Innovation Altogether

Storage without Innovation

Option 5:  SNIA – Like Talking to a Brick Wall

Like Talking to a Brick Wall

Option 6: SNIA – It’s All Downhill From Here

It's all downhill from here.

Option 7:  SNIA – Stick a Fork in Us, We’re Done

Stick a Fork in Us, We're Done.

Option 8:  SNIA – Welcome to the Wacky World of Institutionalized Vendor Thievery

Welcome to the Wacky World of Storage

Just wanted to help out.  You know, put a few ideas out there.  Send them up the flag pole to see who salutes. 

{ 5 comments… read them below or add one }

Margaret Romao Toigo January 31, 2007 at 9:39 pm


Toigo's_Boy_Toy February 3, 2007 at 3:55 pm

Funny how the only other reply is from a Toigo – what a joke.
Talking about sticking a fork in something – who else is listening to you?

Administrator February 3, 2007 at 6:39 pm

Well, you are, apparently.

Thanks for the feedback.

Administrator February 3, 2007 at 6:54 pm

By the way, anonymous epithets are cowardly, my Bostonian “Boy-Toy” (whatever that is).

Why not identify who you are and why you feel that SNIA still has a valid role to play?

Assuming that you are a member of SNIA, do you like the fact that the organization, its income dwindling, is spending its members’ money on logo redesign and board meetings in exotic distant locales rather than doing anything to fix its institutional self to become more relevant?

Do you perhaps work for EMC, which seems to own SNIA at this point?

FYI, most of my parody artwork does not get commented upon. It is what it is. A joke.

joseph martins February 7, 2007 at 7:34 pm

When I first read SNIA’s broadcast email requesting input for a logo and tagline I thought “You have got to be kidding me. They have enough fish to fry within their own space and they want to tackle the huge information management space as well?”

The message went on to say “We are expanding and updating our leadership role in information management, and want our marketing materials to reflect this change.” I never got the memo…I’ve been in the information management industry for over a decade and I can’t recall SNIA having a role at all, let alone one of leadership.

It’s not to say that they shouldn’t work with the information management industry. I firmly believe they must. But, once again, they’re off doing their own thing. Case in point – the creation of Enterprise Information World which is a storage conference dressed in information management clothing (just look at the list of sponsors).

Plays well with others….they get a D-.

Someone needs to break out the reality stick. I wrote to SNIA’s Director of Mktg, but the response was just what I expected – “we respect your opinion, but we’re going to do it our way anyway.” No surprise there.

As an aside, I share your sentiment about anonymous posts…cowardly. Between anonymous trollers and the massive amount of spam directed at blogs, I simply don’t have time to waste managing it. I simply disable comments…another instance of the few bad apples ruining it for everyone else.

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